Basingstoke Web Agency, The Escape, have announced a free seminar for March, entitled “How to Formulate An Effective Website Strategy“.

The free web seminar takes place in Basingstoke on 27th March 2008 and is aimed at marketing people interested in increasing their knowledge about how to get the most from their websites by establishing a realistic web strategy, covering:

• How to set your Key Performance Indicators (KPI)
• How to identify and filter your target audience
• Ways to use your current marketing experience to optimise your online sales process
• How to design an effective website structure
• Establish traffic funnel(s) to deliver results

Craig Killick, Managing Director of The Escape, said:

Marketing a business online, either through a website or with e-mail, is not only cost-effective but when done correctly can have a real impact on a companies marketing.

This particular seminar covers how to establish the best way to do this in the first place. Unfortunately many companies miss out this planning stage, leaving disappointment when their websites don’t deliver. This seminar will help people stop that from happening.

You can visit The Escape website for more details and registration on the web seminar.