Backed by Strictly Come Dancing star ‘Zoe Ball’ (pictured below), Basingstoke’s Women In Business Group pledged their support for the National Cervical Awareness Campaign ‘Be Cervix Savvy‘ – at a Charity Walk in London last month.

The Be Cervix Savvy campaign has been launched to inform women all over the country about cervical cancer and to ensure they ‘get themselves screened’.

Celebrity television and radio presenter, Zoe Ball, says

“An astonishing 3 women in the UK die from cervical cancer every day! There is a brilliant cervical screening programme in place for women aged 25+ and it’s vital that all us lasses are screened regularly. So tell your girlfriends, mums and daughters, to get involved and Be Cervix Savvy!”

An innovative ad shown on the Be Cervix Savvy website, has been created, interviewing a mix of great looking male actors to help get this incredibly important message across!

Cervical cancer is the most preventable form of cancer, yet it is still the second biggest cancer killer of women aged 30-34 years in the UK. Early detection through screening prevents many cases of invasive cervical cancer, but younger women in particular simply do not know what it is or why they should attend a smear test. It is estimated that 40% of women under the age of 35 do not attend a regular smear test.

In 2006/07 a total of 4.01 million women aged 25-64 years were invited for cervical screening in England, but nearly one million women did not attend. (Reference: Cervical Screening Programme: England 2006-2007, The Information Centre)