Farncombe Consulting Group, the privately-held Basingstoke-based communications technology consultancy, has launched a new dedicated strategy practice, Farncombe Strategy. Farncombe Strategy joins Farncombe Technology in the newly-formed Farncombe Consulting Group.

Farncombe Strategy is a joint venture with TMT Strategy Advisors, a firm focused on providing strategic advice to leading players in the telecoms and digital media sectors. It will be led by two highprofile consultants from the Technology, Media and Telecoms sector: Tom McKeever, Managing Director of TMT Strategy Advisors, and Adriana Menezes Whiteley, previously a Director at Ovum’s consulting division.

Farncombe Strategy will concentrate on strategy consulting and transaction services support in the Technology, Media and Telecommunications sectors. It will be based in London, UK, and draw upon its dedicated team of experienced strategy consultants as well as a network of industry experts to deliver strategic advice to its clients globally.

This new joint venture not only combines media with telecoms expertise, but adds extra resources in strategic and financial analysis to our existing core technology competencies,

said Dr Stephen Upton, Managing Partner at Farncombe Technology.

It will further strengthen our ability to provide the type of end-to-end consultancy service, from Business Strategy, through Technology Planning and into Implementation, that many customers are now seeking.

Tom McKeever, Managing Director of TMT Strategy said,

As convergence between television, Internet and telecoms develops, technology is adapting very quickly and playing an increasingly significant role in strategy

With the technical expertise and knowledge of Farncombe Technology, our new sister company, to draw upon, we can provide clients with complete strategic advice, from commercial to technical. For both Farncombe and us, it’s the perfect marriage. We look forward to being part of Farncombe’s continuing expansion.

For more details, visit www.farncombestrategy.com.